Have it your way!
Having spent nearly 30 years in the broadcasting industry, I have a great appreciation for a good business slogan. Big companies pay big dollars to advertising agencies to come up with something that people remember. A few examples: On jewelry: Diamonds are forever On soda pop: The pause that refreshes On coffee: Good to the last drop On fried chicken: Finger-lickin’ good On automobiles: Let’s go places On cigarettes: Winston tastes good like a cigarette should. One of the very first slogans I can remember did not promote a product. It promoted a standard for living. AI is telling me that this slogan dates back to the 50s and 60s. AI is wrong. Its origin goes back at least to the 1940s. Those were the summers that I attended the YMCA’s Camp Pendalouan on Big Blue Lake in Muskegon County. I never forgot the campground slogan: I’m Third! Time and again the counselors and the camp director reminded us: God first, the other fella second, I’m t...